Swiggy voice of hunger challenge on Instagram.
First, Swiggy tweets something obscure hoping to run into trouble. And now the brand is asking people to make weird noises on Instagram voice note. What's going on?
Swiggy has unveiled the Voice of Hunger challenge for all Instagram users. The campaign will constitute 5 challenges - recreating the shape of a Kebab Skewer, a Nacho, Pancakes and many more. Whoever completes all 5 stands a chance to win a year’s worth of food vouchers from Swiggy.
This is apart from daily prizes for each challenge.
Wondering what this was? Not a typo for sure! It was our Voice of Hunger! Get ready for the #SwiggyVoiceOfHunger challenge. You just need to recreate food shapes through Instagram VOICE NOTES, to win a year worth of food vouchers! 1st challenge coming up tomorrow. Stay Tuned! pic.twitter.com/NPZ4AjaNP9— Swiggy (@swiggy_in) February 25, 2019
The idea was quite simple, and perhaps that’s what made it so appealing. Swiggy challenged people to recreate the shapes of some popular food items using the soundwaves on Instagram’s voice note feature. There were five challenges—to create items like a Kebab skewer, nachos, pancakes and so on. And whoever won all five would win a year’s worth of food vouchers from Swiggy!
Has anyone ever said no to free food? Of course, not! In fact, this is the perfect way to pass the time when you’re waiting for your Swiggy delivery.
The response was through the roof! Just the first challenge, of creating a kebab skewer shape, garnered more than 10,000 entries. Overall, the count has roughly crossed over 50000 voice notes till now.
